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« HTC Announcements | Main | Windows Phone Series 7 »
Monday
Feb152010

Whole New Microsoft

DateMonday, February 15, 2010 at 1:30PM

Based on what was shown and said today at the Mobile World Congress by Microsoft I am left with only one conclusion:  Microsoft is back and better than ever!  (You can click this link for a recap)

Windows Phone 7 looks to be one of the best phone operating systems to be coming out to market over the next twelve months and if I was Palm, RIM, Apple, Google, or Nokia I'd be very, very concerned right about now.  It looks like Microsoft has gotten its collective act together as far as how smartphones, the mobile internet, social networking, and productivity are starting to mesh together.  Further, it seems they are leveraging their experiences with the Zune hardware/software platforms to bring forth this new mobile OS.  Personally I am having more than a hard time believing that this is the same company who for years seemed stuck in the mud as far as innovation goes.

First we have Windows 7 which is a mighty fine PC operating system that for the first time seriously gives Mac OS X a run for its money.  Next up is the Zune platform that they launched just over three years ago which up until the latest version of the Zune software and Zune HD hardware were pretty lackluster.  Finally we have the third piece of the puzzle in place with Windows Phone 7.

Stating straight away that unlike in the past where hardware manufacturers could, and often did, run wild as far as the wide range of hardware specs now they would have to stick to very strict standards.  Further, no fancy rebranding of the user interfaces we've seen in the past (if you've ever used a version of Windows Mobile before today you'd understand just why this rebranding was a good thing).  This strict hardware specifications list will make the job of developers A LOT easier and could actually bring down costs for consumers in the long run.  The list of partners on both the hardware and carrier side is impressive and shows a degree of seriousness that may have been lacking before by the crew in Redmond.

Three things at the announcement stuck out in my mind.

Every Windows Phone 7 will also be a Zune, complete with FM radio option (I presume HD radio).  This should really make Apple more than a bit nervous considering that with Zune you can do a $14.95 per month all you can listen to subscription service.  Make no mistake about it, this will probably end up being the biggest "thing" as far as the new Windows Phone 7 goes.  Very big!

The degree of social network integration is probably the best I've seen so far and will compete with WebOS and devices from Palm.  However, until we see some more from Microsoft and actually see the first smartphones running the new OS we'll have to wait to find out if it will be better.  If it's anywhere near as good as implied today Palm should be nervous.

The last thing that stuck out in my mind was the personal productivity capabilities of the new OS.  The way it will integrate with Office 2010 as well as manage your information flow is impressive to say the least.

For a run down and more links be sure to check the Engadget website!

Here's a link to a video walk through of the new mobile OS.

AuthorMike P. | Comment5 Comments |
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